KMK Team

Our full-service advertising and communications firm employs an extremely talented and passionate team of industry experts.

Dealing with Negative Facebook Feedback and Trolls

Be ready for any grumpy cat

Here's the bad news: Studies show consumers are more likely to give a review after a negative experience than give a review after a positive experience.

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Frank Lloyd Wright: Branding Master

Rockford is home to a Frank Lloyd Wright-designed Usonian house, the Laurent House.

A man of many hats, Frank Lloyd Wright was an architect, interior designer, writer, educator and visionary. Yet, until I read "Frank Lloyd Wright Was A Great Architect–But He Was Even Better At Branding," I had not put much thought into how the renowned architect really had a knack for branding.

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Fail to plan and plan to fail

Missed-Target

There is an old saying in project management: "How do you want it? Good, cheap or fast?"

triple constraint

Known as the “triple constraint,” the sentiment is that you can pick two of the three characteristics to get the job done but three out of three won’t work.

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Style guidz? Grammar rules in marketing and advertising and when to break them

Style guidz? Grammar rules in marketing and advertising and when to break them

“Eat More Chikin.” “Got Milk?” “Eat Fresh.”

English teachers and grammarians alike groan when they see these slogans, and fellow marketers like me give the brands a nod of approval for their cleverness. These ad campaigns are all grammatically incorrect but are memorable and appeal to their audience.

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Featured

Dove’s 2017 “Real Beauty Pledge”: A demonstration of social responsibility and effective storytelling

Dove’s 2017 “Real Beauty Pledge”: A demonstration of social responsibility and effective storytelling

Eleven years ago, Dove’s “Evolution” video went viral. The 60-second video illustrated how lighting, make-up and Photoshop completely transformed a model. It was compelling and eye-opening for consumers, yet did not sell a product. Instead, it supported Dove’s social mission and resulted in becoming one of the most shared and talked about videos of the year.

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Featured

Shopping goes social & the right media mix

Shopping goes social & the right media mix

This is not an endorsement for Target or the Cartwheel app but an observation of exceptional marketing. 

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Accepting Applicants for 16 Week Marketing Internship

We are currently seeking a college student to join our team for a dynamic internship opportunity this fall and winter. Talented and motivated college juniors and seniors who want to gain real world experience at an advertising agency are encouraged to apply. Strong writing skills a must.

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Seeking Web Development and Marketing Interns!

We are currently seeking interns to join our team for a dynamic internship opportunity. Talented and motivated college juniors, seniors, and graduates who want to gain real world experience are encouraged to apply.

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If You Want Coverage..Keep Your Website Up-To-Date!

In the world of public relations, the main objective is coverage, coverage, coverage. While most people might think reporters turn to outlets like social media or blogs because of their growth in popularity, it is quite the opposite. Last week, BusinessWire released a somewhat surprising survey revealing that 93% of reporters turn to company websites to do research, while 77% use online newsrooms. The survey also reported that 88% of journalists look for press releases in online newsrooms. Only 42% turn to social media, 41% to blogs, 32% to Wikipedia and 42% to company spokespeople.

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Facebook Ad Price Increase..How Does It Affect Small Businesses?

As stated in The Wall Street Journal’s “Facebook Ads Become ‘Costlier’ Choice for Small Business, Facebook recently announced that it increased the average per ad price by 123% since last year. However, ad impressions declined by 25%, while Facebook’s revenue rose 67% to $2.68 billion. What does this mean for small-businesses? It means they will be paying more for ads even if they don’t result in sales.

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Facebook Conducted An Experiment On Over 600,000 People..And They Did Not Even Know!

It seems that Facebook has conducted a secret psychology experiment on us without us even knowing about it! Apparently Facebook altered different users’ news feeds to showcase either positive or negative posts from their Facebook friends. They used this information to then see if the tone of their newsfeeds affected their own posts.

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Game of Thrones Life Lessons for Public Relations

One of the most watched shows and talked about shows on social media today is Game of Thrones. If you’re not familiar with the show, the series covers several different plot lines across seven different kingdoms, while exploring issues of corruption, social hierarchy, loyalty, crime and punishment. Basically, if you want to watch a show that will send you on a roller coaster of emotional turmoil while watching it, this is it.

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Snapchat: Guess What? Your Snaps Do NOT Disappear Forever

Snapchat is the phone app that quickly grew to popularity after its launch in 2011. The photo messaging application allows users to send photos and videos, also known as “snaps,” to friends. The catch was that the user gets to control how long the recipient can view the snap and after those seconds are up, the snap is gone forever.

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Who We Are?

KMK Media Group is a full-service communications firm focused on helping businesses succeed through consistent creative, message and tone.

What We Do

Our services include award-winning design, web development, social media management, video production, public relations, ad campaigns and more!

Where to find us?

Address
716 North Church Street
Rockford, Illinois 61103
Phone Number
815-399-2805
Email Address
info@kmkmedia.com