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Check out our blog for industry related posts focused on helping you achieve your advertising and communication goals.
Wednesday, 17 May 2017 16:14

Bad Taste or Good Advertising?

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If you are familiar with Skittles, then you are probably familiar with their long-running line of edgy and absurd commercials.

Friday, 05 May 2017 12:05

United Airlines and Their PR Facepalm

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Unless you’ve been living under a rock for the last month, you’ve no doubt seen the uproar caused by an incident where a United Airlines passenger was forcibly removed from a flight just prior to takeoff. The situation led to international backlash, countless jokes and Internet memes at United’s expense.

“Eat More Chikin.” “Got Milk?” “Eat Fresh.”

English teachers and grammarians alike groan when they see these slogans, and fellow marketers like me give the brands a nod of approval for their cleverness. These ad campaigns are all grammatically incorrect but are memorable and appeal to their audience.

Whether or not you’re a stickler for spelling, grammar and the controversial Oxford comma, your brand should have its own house style. It should identify everything about your brand’s essence, including writing style, voice and tone.

Whether, researching the best area to place your marketing dollars or identifying the best location to open a new business, Census Business Builder Small Business Edition is a wonderful resource to quickly gather data on your market. And it is free. Census Business Builder, is a tool that leverages various demographic and socioeconomic data to help marketers make sound business decisions.

I recommend giving it a try. You can find the website here: https://cbb .census.gov/sbe.

Eleven years ago, Dove’s “Evolution” video went viral. The 60-second video illustrated how lighting, make-up and Photoshop completely transformed a model. It was compelling and eye-opening for consumers, yet did not sell a product. Instead, it supported Dove’s social mission and resulted in becoming one of the most shared and talked about videos of the year.

Thursday, 23 March 2017 10:30

What Exactly is Fake News?

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The term ‘fake news’ has been thrown around quite a bit since the 2016 presidential election – so much so that it’s getting more and more difficult for people to distinguish what ‘fake news’ actually is.

Thursday, 16 March 2017 16:45

Feeling Fenced In?

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If you’re feeling fenced in, it’s probably because you are.

Friday, 10 March 2017 13:18

So We Eliminated Staff Meetings. Now What?

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What company can survive without staff meetings?

Wednesday, 22 February 2017 15:29

Shopping goes social & the right media mix

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This is not an endorsement for Target or the Cartwheel app but an observation of exceptional marketing. 

Thursday, 16 February 2017 14:01

Is Anyone Tweeting

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(besides the President?)

Monday, 30 January 2017 12:14

Happy Bubble Wrap Appreciation Day!

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What a great way to promote your product…

Monday, 16 January 2017 11:47

What do Vagisil and a Big Mac Have in Common?

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Got your attention, huh?

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