Who doesn’t love Mrs. Fisher’s Chips? The flavorful potato chip aroma graced the KMK hallways as we worked on the regional manufacturer’s new website—bonus! The iconic brand’s online presence features online ordering, chip trivia, integration with social media, and background on the company based locally since 1932.
“It’s rewarding to work with a company where the product is made in Rockford and has experienced such a transition in its manufacturing and marketing over the years,” said KMK’s Marketing Manager Doug Burton. “When the company began, there wasn’t nationwide television, the Internet, or social media. Mrs. Fisher’s has done a great job navigating the technology and manufacturing evolution while incorporating updated marketing channels, too.”