Each morning as I head to work, I say “see you later, pup” to my 15-pound dachshund, Olliver. He doesn’t know where I’m going or what I’m doing. What he does know is that nine hours later, I return home smelling like another dog. Cue Riley, a golden retriever and KMK Media Group’s very own office dog. You can usually find Riley taking a nap outside

Years ago, when video went from analog to digital, a whole new world opened up for video producers. Rooms of expensive video equipment went by the wayside, replaced in part by a single personal computer that was easy to use and maintain. The technology shift was a dream come true for small start-up companies with little funding for capital expendit

Top Tips to Get the Most Out of It! When you outsource a portion (or all) of your marketing efforts, you’re probably looking to accomplish one of these goals: Save money on salaries and benefits by not hiring in-house Gain additional skills not available in-house Get an outside, professional perspective and experienced approach Over the past 20 yea

I think we just celebrated a record at KMK. ...a record for the longest stretch between the first website we designed and developed for an organization and its 2.0 version which we were just hired to program last week, nearly 15 years later. The organization is a long-standing non-profit we’ve supported and enjoyed working with, and we are thrilled

I complimented our always put-together graphic designer last week when she strolled into the KMK office wearing a blouse in a lovely shade of purple . She said she recently bought a flat iron and a hair dryer in the same color, not because she’s infatuated with the shade but because it’s everywhere this year. Why? …a vivid shade of purple is Panton

For months, I’ve been increasingly fascinated by both the capabilities and caveats of influencer marketing. Last week, Kylie Jenner posted a tweet expressing her disappointment with the Snapchat redesign. One day later, shares of Snap closed down six percent which translated to a market value loss of $1.3 billion. Sources debate whether to credit K

Okay. I admit it. I don’t really “watch” the Super Bowl. I watch the TV ads. And that’s what I’ll be doing this Sunday evening as I scurry to get dinner together for our family during playtime until my husband calls me back to the TV when the commercials start. It’s our business at KMK to keep track of national trends in advertising and, from what

Our team and I have worked on public relations for multimillion-dollar corporations down to small start-up companies, and when we work with them they all have one thing in common. The first question typically asked is, “How do I know if the PR is working?” (Which really means…is it resulting in increased sales?) Public relations can be measured but

Fall is official and fourth quarter is fast approaching on October 1. This can be a chaotic time of year for businesses and organizations as they are challenged with balancing various priorities including year-end campaigns, auditing, employee reviews and more. It can be so overwhelming that strategic planning for the year ahead gets put off or left behind. Developing your marketing strategy in Q4 is a sure way to finish the year strong.

I confess.  I love writing.  Really, I do. We have many clients, however, who don't love it. In fact, they hate it. They hate it so much they would rather fire an employee, get a root canal or assign any of their own writing assignments to their children than have to sit down and draft text for a marketing project. I guess it's job securi

As the newest member of the KMK team, I find myself in first impression mode as I engage with my new colleagues and introduce myself to the firm’s clients. More than a remarkable resume, intriguing business card or firm handshake, strong first impressions stem from solid branding efforts.

Here's the bad news: Studies show consumers are more likely to give a review after a negative experience than give a review after a positive experience.

I was aware that I wasn’t fond of the color of my office walls at work, but I didn’t realize just how much the color affected me until I recently switched offices. I went from feeling blah and at odds with my palest of gray/green walls to feeling a sense of ease and invigoration within the bright and warm beige refuge of my new office. Call me

Have you ever wondered what your friends are doing and wanted to track their exact GPS location in real time with your smartphone? Probably not, but thanks to Snapchat’s latest update, you can now do just that!

A man of many hats, Frank Lloyd Wright was an architect, interior designer, writer, educator and visionary. Yet, until I read "Frank Lloyd Wright Was A Great Architect–But He Was Even Better At Branding," I had not put much thought into how the renowned architect really had a knack for branding.