How can I increase my website conversions or site engagement? Or how can I capture a few more email addresses or leads each month through my website? These are challenges marketers ask themselves on a daily basis. One method we have found effective is re-engaging website users with pop-ups that appear based on pre-defined user patterns. This method

There is an old saying in project management: "How do you want it? Good, cheap or fast?" Known as the “triple constraint,” the sentiment is that you can pick two of the three characteristics to get the job done but three out of three won’t work.

If you are familiar with Skittles, then you are probably familiar with their long-running line of edgy and absurd commercials. Skittles has been pushing boundaries and possibly taste levels with their commercials ironically featuring the tagline “Taste the Rainbow” for almost a decade. While kids and adults alike consume Skittles, their commercials

Unless you’ve been living under a rock for the last month, you’ve no doubt seen the uproar caused by an incident where a United Airlines passenger was forcibly removed from a flight just prior to takeoff. The situation led to international backlash, countless jokes and Internet memes at United’s expense. To make matters even worse, United CEO Oscar

“Eat More Chikin.” “Got Milk?” “Eat Fresh.” English teachers and grammarians alike groan when they see these slogans, and fellow marketers like me give the brands a nod of approval for their cleverness. These ad campaigns are all grammatically incorrect but are memorable and appeal to their audience.

Whether, researching the best area to place your marketing dollars or identifying the best location to open a new business, Census Business Builder Small Business Edition is a wonderful resource to quickly gather data on your market. And it is free. Census Business Builder, is a tool that leverages various demographic and socioeconomic data to help marketers make sound business decisions.

Eleven years ago, Dove’s “Evolution” video went viral. The 60-second video illustrated how lighting, make-up and Photoshop completely transformed a model. It was compelling and eye-opening for consumers, yet did not sell a product. Instead, it supported Dove’s social mission and resulted in becoming one of the most shared and talked about videos of the year.

The term ‘fake news’ has been thrown around quite a bit since the 2016 presidential election – so much so that it’s getting more and more difficult for people to distinguish what ‘fake news’ actually is.

If you’re feeling fenced in, it’s probably because you are.

What company can survive without staff meetings?

This is not an endorsement for Target or the Cartwheel app but an observation of exceptional marketing. 

(besides the President?)

What a great way to promote your product…

Got your attention, huh?

As we begin the post-holiday purge of everything Christmas-related in our office including stale cookies and underwatered poinsettia plants, it’s also time to toss out the holiday cards received from clients and vendors.  It doesn’t take long because the amount received seems to go down every year.