Trying to find new ways to generate traffic to your website or engage your audience on social media?

Ballot selfie, or not to ballot selfie: that is the question.

In today’s world, mobile apps are no longer a trend but are undeniably a part of everyday life. Almost everyone, from children to the elderly, are avid app users.

If I manage marketing for my organization, should we be on Twitter?...LinkedIn?...Facebook?...Instagram? …and the list goes on… The simple answer…

There are members of our creative crew who are equally left and right brained.

Have you ever wanted to get a perspective of the day to day life of your favorite celebrity? Maybe seeing the intricate workings of a large business is more your thing. Or maybe you just want to get away for a while and watch someone else’s daily activities or routine. Whatever your ideas may be, the live streaming app Periscope is ready to oblige you with a variety of different views and worlds.

See if you can recall how many times this has happened to you: you’re aimlessly browsing Amazon or some other online store looking for a particular product, let’s say, a pair of shoes. You check prices, gather as much information as you can from various online vendors, but ultimately make the decision to not make the purchase.

If you’re a frequent Instagram user, you might notice some changes ahead when it comes to advertising on the social media platform. Instagram announced they will be testing ads with call to action buttons. These call to action buttons, for example “Shop Now,” “Learn More,” and “Sign Up,” will lead users to links outside the app to transform “likes” or “follows” into marketable action.

Marketing intelligence, the information gathered by a company to help make better business decisions, is used every day in market research and it’s been around for almost as long as marketing itself.

What were you in high school?  A nerd?  A jock?  A preppy person?  In high school, teens often label one another, often out of spite and immaturity.

Try Responsive Web Design For Better Google Rankings You’ve heard of SEO, or search engine optimization, but may be wondering…. what’s the big deal? In a nutshell, SEO is the process of affecting the visibility of a website or webpage in search engines such as Google, Yahoo and Bing. When you “optimize” your website, search engines find will find your website more valuable and will rank it higher in the search results! Why should you care? Websites that appear higher and more frequently in search results are more likely to be visited!

If I had a dollar for every time I heard a business associate say “I went to that meeting and didn’t get any new business out of it, so I’m not going back,” I wouldn’t need to network ever again. Unfortunately, many individuals don’t give networking the time required to cultivate the connections necessary to make it worth the effort. While immediate sales would be ideal, there are other advantages that come from the process. And as the saying goes, “people like to do business with people they know.”

Did you know that public speaking tops many Americans’ fears? It joins the likes of snakes, spiders, and heights! There are actually statistics out there of people who’d rather eat inspects or run through the streets in their underwear than give a television interview.

In the world of public relations, the main objective is coverage, coverage, coverage. While most people might think reporters turn to outlets like social media or blogs because of their growth in popularity, it is quite the opposite. Last week, BusinessWire released a somewhat surprising survey revealing that 93% of reporters turn to company websites to do research, while 77% use online newsrooms. The survey also reported that 88% of journalists look for press releases in online newsrooms. Only 42% turn to social media, 41% to blogs, 32% to Wikipedia and 42% to company spokespeople.

The latest social media craze is a perfect example of how a simple idea, given the right circumstances, can spread across the globe like wildfire. Old or young, rich or poor, celebrity or common citizen, nobody is safe from from the ALS Ice Bucket Challenge. The concept of the challenge is simple: post a video of yourself dumping a bucket of ice water on yourself and challenge a group of friends to do the same. Those friends have 24 hours to post a video of themselves getting doused, donate to the ALS Association or both. In the spirit charity, most people choose to do both.