The Good Law Group based in the Chicago suburbs opened an office in downtown Rockford, hiring KMK Media Group to help them promote it.
KMK put together a targeted media plan to highlight the firm's social security disability services to area residents, producing print and TV ads, negotiating and placing the media buys. The result? The firm's calls skyrocketed from a handful in January before KMK began running the ad campaign to 46 calls in February and 72 calls in March. Said Shawn Good, "The call volume is definitely up!"