Winnebago County

Winnebago County hired KMK Media to strategize and implement a digital marketing campaign targeting lower income residents needing rental assistance, many of whom had had lost their jobs during the pandemic. KMK developed a four-month social media campaign using federal stimulus dollars that effectively hit the target at 225,936 people reached; 321,433 impressions; and 2,512 click-throughs to the rental assistance application.