Blog

Check out our blog for industry related posts focused on helping you achieve your advertising and communication goals.

Leverage Demographic and Socioeconomic Data to Make Sound Marketing Decisions

Leverage Demographic and Socioeconomic Data to Make Sound Marketing Decisions

Whether, researching the best area to place your marketing dollars or identifying the best location to open a new business, Census Business Builder Small Business Edition is a wonderful resource to quickly gather data on your market. And it is free. Census Business Builder, is a tool that leverages various demographic and socioeconomic data to help marketers make sound business decisions.

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Dove’s 2017 “Real Beauty Pledge”: A demonstration of social responsibility and effective storytelling

Dove’s 2017 “Real Beauty Pledge”: A demonstration of social responsibility and effective storytelling

Eleven years ago, Dove’s “Evolution” video went viral. The 60-second video illustrated how lighting, make-up and Photoshop completely transformed a model. It was compelling and eye-opening for consumers, yet did not sell a product. Instead, it supported Dove’s social mission and resulted in becoming one of the most shared and talked about videos of the year.

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What Exactly is Fake News?

What Exactly is Fake News?

The term ‘fake news’ has been thrown around quite a bit since the 2016 presidential election – so much so that it’s getting more and more difficult for people to distinguish what ‘fake news’ actually is.

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Feeling Fenced In?

Feeling Fenced In?

If you’re feeling fenced in, it’s probably because you are.

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So We Eliminated Staff Meetings. Now What?

So We Eliminated Staff Meetings.  Now What?

What company can survive without staff meetings?

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Shopping goes social & the right media mix

Shopping goes social & the right media mix

This is not an endorsement for Target or the Cartwheel app but an observation of exceptional marketing. 

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Is Anyone Tweeting

Is Anyone Tweeting

(besides the President?)

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Happy Bubble Wrap Appreciation Day!

Happy Bubble Wrap Appreciation Day!

What a great way to promote your product…

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What do Vagisil and a Big Mac Have in Common?

What do Vagisil and a Big Mac Have in Common?

Got your attention, huh?

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The Top 5 Reasons to Send Company Christmas Cards

The Top 5 Reasons to Send Company Christmas Cards

As we begin the post-holiday purge of everything Christmas-related in our office including stale cookies and underwatered poinsettia plants, it’s also time to toss out the holiday cards received from clients and vendors.  It doesn’t take long because the amount received seems to go down every year.

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On-Trend and On-Time.

On-Trend and On-Time.

Trying to find new ways to generate traffic to your website or engage your audience on social media?

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Ballot selfie, or Not to Ballot Selfie?

Ballot selfie, or Not to Ballot Selfie?

Ballot selfie, or not to ballot selfie: that is the question.

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It’s an app world, and I’m loving it.

It’s an app world, and I’m loving it.

In today’s world, mobile apps are no longer a trend but are undeniably a part of everyday life. Almost everyone, from children to the elderly, are avid app users.

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Are You Using the Right Social Media to Reach Your Audience?

Are You Using the Right Social Media to Reach Your Audience?

If I manage marketing for my organization, should we be on Twitter?...LinkedIn?...Facebook?...Instagram?

…and the list goes on…

The simple answer…

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We’re Up in the Cloud!

We’re Up in the Cloud!

There are members of our creative crew who are equally left and right brained.

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Periscope: A Day in the Life of...Well, Anyone!

Periscope: A Day in the Life of...Well, Anyone!

Have you ever wanted to get a perspective of the day to day life of your favorite celebrity? Maybe seeing the intricate workings of a large business is more your thing. Or maybe you just want to get away for a while and watch someone else’s daily activities or routine. Whatever your ideas may be, the live streaming app Periscope is ready to oblige you with a variety of different views and worlds.

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Are you being followed by Internet ads? You've been retargeted!

Are you being followed by Internet ads? You've been retargeted!

See if you can recall how many times this has happened to you: you’re aimlessly browsing Amazon or some other online store looking for a particular product, let’s say, a pair of shoes. You check prices, gather as much information as you can from various online vendors, but ultimately make the decision to not make the purchase.

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Insta-Ads

Insta-Ads

If you’re a frequent Instagram user, you might notice some changes ahead when it comes to advertising on the social media platform. Instagram announced they will be testing ads with call to action buttons. These call to action buttons, for example “Shop Now,” “Learn More,” and “Sign Up,” will lead users to links outside the app to transform “likes” or “follows” into marketable action.

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An App to Improve Your Relationships?

An App to Improve Your Relationships?

Marketing intelligence, the information gathered by a company to help make better business decisions, is used every day in market research and it’s been around for almost as long as marketing itself.

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What's Your Brand?

What's Your Brand?

What were you in high school?  A nerd?  A jock?  A preppy person?  In high school, teens often label one another, often out of spite and immaturity.

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Who We Are?

KMK Media Group is a full-service communications firm focused on helping businesses succeed through consistent creative, message and tone.

What We Do

Our services include award-winning design, web development, social media management, video production, public relations, ad campaigns and more!

Where to find us?

Address
716 North Church Street
Rockford, Illinois 61103
Phone Number
815-399-2805
Email Address
info@kmkmedia.com