Whether, researching the best area to place your marketing dollars or identifying the best location to open a new business, Census Business Builder Small Business Edition is a wonderful resource to quickly gather data on your market. And it is free. Census Business Builder, is a tool that leverages various demographic and socioeconomic data to help marketers make sound business decisions.
Eleven years ago, Dove’s “Evolution” video went viral. The 60-second video illustrated how lighting, make-up and Photoshop completely transformed a model. It was compelling and eye-opening for consumers, yet did not sell a product. Instead, it supported Dove’s social mission and resulted in becoming one of the most shared and talked about videos of the year.
The term ‘fake news’ has been thrown around quite a bit since the 2016 presidential election – so much so that it’s getting more and more difficult for people to distinguish what ‘fake news’ actually is.
If you’re feeling fenced in, it’s probably because you are.
What company can survive without staff meetings?
This is not an endorsement for Target or the Cartwheel app but an observation of exceptional marketing.
As we begin the post-holiday purge of everything Christmas-related in our office including stale cookies and underwatered poinsettia plants, it’s also time to toss out the holiday cards received from clients and vendors. It doesn’t take long because the amount received seems to go down every year.
Trying to find new ways to generate traffic to your website or engage your audience on social media?
Ballot selfie, or not to ballot selfie: that is the question.
In today’s world, mobile apps are no longer a trend but are undeniably a part of everyday life. Almost everyone, from children to the elderly, are avid app users.
If I manage marketing for my organization, should we be on Twitter?...LinkedIn?...Facebook?...Instagram?
…and the list goes on…
The simple answer…
There are members of our creative crew who are equally left and right brained.
Have you ever wanted to get a perspective of the day to day life of your favorite celebrity? Maybe seeing the intricate workings of a large business is more your thing. Or maybe you just want to get away for a while and watch someone else’s daily activities or routine. Whatever your ideas may be, the live streaming app Periscope is ready to oblige you with a variety of different views and worlds.
See if you can recall how many times this has happened to you: you’re aimlessly browsing Amazon or some other online store looking for a particular product, let’s say, a pair of shoes. You check prices, gather as much information as you can from various online vendors, but ultimately make the decision to not make the purchase.
If you’re a frequent Instagram user, you might notice some changes ahead when it comes to advertising on the social media platform. Instagram announced they will be testing ads with call to action buttons. These call to action buttons, for example “Shop Now,” “Learn More,” and “Sign Up,” will lead users to links outside the app to transform “likes” or “follows” into marketable action.
Marketing intelligence, the information gathered by a company to help make better business decisions, is used every day in market research and it’s been around for almost as long as marketing itself.
What were you in high school? A nerd? A jock? A preppy person? In high school, teens often label one another, often out of spite and immaturity.
