boylan catholic high school

In 2016, Boylan Catholic High School desired a new marketing partner who was creative, responsive, and understood education. Fast-forward to today, as KMK Media Group continues in that role, successfully promoting the private school’s student enrollment process, curriculum, donor and special events; creating and managing a visually engaging website with over 200 pages of content; and develops targeted social media campaigns resulting in an influx of interest and the largest incoming freshman class in ten years.

graphic design

What does it mean to be a Boylan student?  KMK expertly crafted a print and digital campaign to highlight the successful outcomes of its students and what it means to “Be Boylan.” The campaign evolved, featuring notable alumni like Rockford Mayor Tom McNamara, national artist Lisa Frost and anesthesiologist Dr. Paul Fulling, among others. KMK continues to design Boylan’s annual enrollment profile, viewbook, annual report, and other print and digital ads.

media buying

KMK develops a comprehensive annual marketing plan for the school, negotiating media rates and recommending where best to place creative work based on timing and targeted audience. The result? An uptick in open house attendees, placement tests taken and freshmen enrollment numbers.

public relations

From regional to national to international media coverage, KMK Media helps Boylan tell its story. Whether it’s the success of alumni, accomplishments of current students and staff, or community support, KMK crafts the message and delivers PR results.

seo/digital marketing

KMK Media created and placed targeted social media ads to boost enrollment. Families responded with a spike in students taking placement exams and experiencing shadow days on campus.

website development

A school’s website is a vital tool used by parents, students, prospective families, alumni and donors. KMK took Boylan’s vision and brand and developed it into an easy-to-use, visually engaging website that effectively organized the site’s more than 200 pages of content and is easy for Boylan to update.