In today's fast-paced digital world, marketing has become an essential component of any business strategy. Our team of marketing experts has years of experience helping businesses of all sizes achieve their marketing goals and is excited to share the best tips, strategies and tactics to help you succeed.
Let’s face it—marketing moves fast. One minute we’re learning a new Instagram feature, the next we’re optimizing content for AI voice search while also figuring out if we should be on Threads (or not). So, as we head into the second half of 2025, we’re here to help you stay ahead of the curve with five marketing trends that are shaping up to be big deals this year. No jargon, no fluff—just the good stuff.
1. AI Gets Smarter—and More Human
If 2024 was the year of “Let’s try ChatGPT,” then 2025 is the year of “Let’s actually use it well.” AI tools are evolving quickly, and businesses are learning how to use them to work smarter, not just faster.
Think personalized email content, predictive analytics, smarter ad targeting—and yes, even helping write this blog (hi, robot friend!). But here’s the trick: the real magic happens when you combine AI with authentic human creativity. Machines can draft, but you still need a brain (and a brand voice) to make it matter.
2. Short-Form Video Still Reigns Supreme
Reels, TikToks, Shorts… whatever you call them, short-form videos are sticking around like glitter after a craft project. They’re fast, they’re fun, and they’re what your audience is actually watching.
In 2025, expect to see more businesses using short videos not just for brand awareness, but for education, testimonials, behind-the-scenes peeks—even recruiting. Pro tip: don’t overthink it. Your phone camera and a solid idea can go a long way.
3. Voice Search is Getting Louder
“Hey Google, find a plumber near me.”
“Alexa, what’s the best taco place in Rockford?”
Voice search is growing, which means your content needs to be conversation ready. That means using natural language, answering real questions, and optimizing for those who are talking instead of typing. SEO is evolving—and it's got a voice.
4. Brand Purpose Takes Center Stage
People want to support brands that stand for something, not just sell something. Whether it’s sustainability, social responsibility, or supporting local causes, businesses that communicate their values (and actually follow through) are winning loyal customers.
And no, this doesn’t mean you need to change the world overnight—but showing you care about more than just the bottom line? That matters.
5. Marketing Gets More… Fun
Gone are the days of polished perfection being the only way to market. In 2025, relatability wins. We’re seeing more brands lean into humor, personality, and even a little chaos (in a good way). That means more memes, more bold campaigns, and more real talk.
Bottom line: If your marketing makes people smile, you’re doing something right.
So, What Now?
Staying on top of marketing trends doesn’t mean you need to chase every shiny new thing. But keeping your strategy flexible, creative, and people-first? That’s always on trend.
Need help making sense of what’s next for your brand? That’s literally what we do. Let’s chat.
